Nico Garcia
I create delightful products for startups
Hi, I'm Nico. Startup founder, designer & investor living in San Francisco. I help early-stage startups find their voice and visual identity.
From branding, to website, to the look & feel of your digital products, I am a founders who work exclusively with founders.
LATEST PROJECTS
Bridge Athletic
World-class software for coaches and personal trainers
DELIGHTFUL PRODUCTS & EXPERIENCES
What and how I do what I do.
After working with dozens of startups, leading multiple design teams, I've incorporated invaluable experience that helps the companies that I work with achieve quantifiable goals and create delightful products and experiences.
I believe processes determine the quality of products. If we want to improve our products, we must improve our processes.
We would like you to be able to measure the challenge that we face when starting a project to create a digital product: it goes beyond its functionality and aesthetics, basically it has to do with solving a problem, that people use it, generate return, be more efficient and meet business objectives, sounds abstract, right?
It involves the participation of many people, with different roles and points of view, which reduces our path not only to making a good design or working with the best technology, but to the ability to organize ourselves: to define the best activities, so that starting from efficient communication, results are generated.
Generating good results is what led me to propose a structured process, based on methodologies and ways of thinking that you may have heard, such as User Centered Design and Design Sprints.
PRODUCT DESIGN PROJECTS
ORCHATA (YC 20)
Creating a delightful groceries shopping experience in LATAM.
Teamed Up
Physical activity can help prevent mental health problems.
Shitty Coach
Using GPT-3 to develop daddy issues.
TBA
To be launched.
LET'S DESIGN SOME AWESOME 💩 TOGETHER
What and how I do what I do.
After working with dozens of startups, leading multiple design teams, I've incorporated invaluable experience that helps the companies that I work with achieve quantifiable goals and create delightful products and experiences.
I believe processes determine the quality of products. If we want to improve our products, we must improve our processes.
We would like you to be able to measure the challenge that we face when starting a project to create a digital product: it goes beyond its functionality and aesthetics, basically it has to do with solving a problem, that people use it, generate return, be more efficient and meet business objectives, sounds abstract, right?
It involves the participation of many people, with different roles and points of view, which reduces our path not only to making a good design or working with the best technology, but to the ability to organize ourselves: to define the best activities, so that starting from efficient communication, results are generated.
Generating good results is what led me to propose a structured process, based on methodologies and ways of thinking that you may have heard, such as User Centered Design and Design Sprints.
©2023 Nico Garcia